Responding to the rising labor costs, which is a significant cost factor due to reduced labor and increased wage, mechanization that leads to a more efficient agricultural process and production costs reduction plays a vital role in increasing the productivity of East and Central Java Provinces as the top major rice producers. In addition, the lack of joint-harvested land, as well as the low price and service incentives, have resulted in the underutilization of around 17,858 mechanization machines from the Government.

The mechanization combination in 1 hectare of harvested land can reduce the number of labor up to 97% and reduce costs by 33%.

PRISMA and its partners attempt to improve access to small and large machine services and to introduce rental systems. In addition, we support farmers in developing better market strategies and segmentation, the distribution networks, and after-sales services that lead to an increase in service areas and overall sales.