Indonesia accounts for 13.7 percent of the global market for seaweed. The district of East Flores is an established area for seaweed production and produces one fifth of the nation's supply of seaweed. The district offers high potential for development due to ideal growing conditions but productivity is limited due to: (1) insufficient knowledge of cultivation methods and post harvest production practices; (2) limited private sector investment in improving production standards; (3) lack of innovation and; (4) poor access to markets and finance.

PRISMA is working with a number of private sector partners to develop a seaweed support centre, which will provide a nursery and post harvest and logistic facilities, as well as the development of a seaweed aggregation system. Village collectors are used as agents to provide embedded services to small holder seaweed farmers and improve cultivation techniques.