In Indonesia domestic consumption of shallots outstrips production by about 100,000 metric tonnes each year and imports are needed to close the gap. There is a clear business opportunity to substitute imports by increasing national production. The province of NTB is the fourth largest shallot producer in Indonesia and East Java is the second largest producer. PRISMA has identified the potential for 95,000-140,000 shallot farmers in East Java and NTB that could increase productivity through the introduction of better quality planting bulbs from breeder shallot seed. Shallot production is low because of the low quality bulbs (and not using seed for propogation) and poor cultivation methods including low quality agricultural inputs. Farmers also lack knowledge on pest control and disease management.

PRISMA has partnered with PT East West Indonesia (EWINDO) in NTB to establish commercial shallot nurseries and organise embedded training for farmers and to create a system to guarantee quality of planting materials. EWINDO is working with PRISMA to develop a branded bulb certification model for improved bulbs and to establish trader and nursery networks and the use of promotional tools for traders. To establish distribution channels, EWINDO has identified traders and retailers who are willing to buy better quality planting bulbs for selling to farmers and has linked these with the nurseries. Newly established nurseries will buy EWINDO supplied seeds to produce high quality bulbs and sell them back to EWINDO. The capacity of farmers will also be built by EWINDO through the establishment of shallot learning centres and providing technical consultants.

In East Java PRISMA will partner with private sector partners to introduce more productive and higher value seed and bulb varieties, promote technologies to counter pest and disease, and establish sustainable storage facilities.