PRISMA provides comprehensive and sustainable solutions for the prosperity of smallholder farming households in Indonesia.

The program works with partners to help spur growth along the value chain by reducing constraints and barriers to farmer productivity, performance and market access.

Our Achievement

As of June 2020


2.27 tn




874 bn

1,145 tn

87 tn


PRISMA Collaborates with RAD Research and Teman Dekat to Support Agricultural Businesses’ Marketing Research and Marketing Communications Capacity

PRISMA officially launched its first marketing-communications focused intervention by signing a partnership agreement with two marketing communications (marcomm agencies), PT RAD Research (a market research firm) and PT Gara Gara Teman Dekat (a brand activation agency) in December 2020.  The ...
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Nufeed Collaborates with the Provincial Goverment of Central Java to Support Dairy Farmers Amidst COVID-19

Public and private sector partnerships can improve the efficiency and effectiveness of resource allocation to increase productivity and agricultural sector performance, particularly amidst the COVID-19 crisis. PRISMA facilitates the collaboration between PT Nufeed International Indonesia, a high-qua...
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Understanding the Role of Women Direct Sales Agent through Research on Agriculture: Insights and Recommendations

40% of Indonesia’s smallholder farmers are women, but they are frequently overlooked by input companies, extension workers and even development programs. In fact, women play a prominent role in increasing farmer households’ access to high-quality agricultural products and services, benef...
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Food Security in Indonesia: Partnership Wins Shared Value Collaboration of the Year Award

In the fifth annual Shared Value Awards, The Australia-Indonesia Partnership for Promoting Rural Incomes through Support for Markets in Agriculture (PRISMA) and partner Corteva Agriscience won the Shared Value Collaboration of the Year Award from the Shared Value Project for their ongoing work in In...
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PRISMA’s International Webinar “Reaching Farmers Online: Future of Agriculture Marketing”: A Sharing Session on Reaching Farmers in the Time of COVID-19

Social restriction measures due to COVID-19 pandemic have disrupted the communication, promotion, and distribution process between businesses and farmers. The process, which was predominantly conducted through face-to-face meetings, now needs some adjustment to ensure business continuity and suppo...
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